ELEMENTAL AVE.
Elemental Ave. is a Wiccan store that aspires to change the way society sees Wiccan culture. The branding consists of pure and natural elements, with an ambiguous style that intrigues those who have misguided information about Wicca and its followers. What is shown here is a magazine ad campaign, billboard ads, and the employee uniform shirts. The ads entice viewers to learn more and visit the website, and the shirts are basic white shirts with the logo or logo icon.